Year

2022

Location

Ashta District 8, South Jakarta

Type

Commercial

Scope

Collaboration Design & Build

Camani Experience Store

This project is more than just designing a store; it’s crafting a sensory experience that embodies the heart of the Camani brand. Our goal was to create a unique and memorable shopping environment that reflects Camani’s brand DNA, blending modern style with a contemporary rustic touch. Unlike residential projects, designing a commercial space requires a different set of considerations to ensure that the design truly represents the brand’s identity and appeals to its target audience. For the Camani store, the warm, grounded, and harmonious terracotta color character was the key to embodying the brand’s essence. This color palette serves as the backbone of the design, bringing a sense of comfort and welcoming warmth to the space. We also incorporated rounded edges and soft curves in the furniture and architectural elements to enhance the ‘softness’ of the store, creating an inviting atmosphere that encourages customers to explore and linger.

The use of warm yet bold colors throughout the store enhances the shopping experience, making it both comfortable and immersive. By carefully balancing these hues with the right accents and textures, we’ve created a space that is not only visually appealing but also emotionally resonant. It’s about creating a space that is both inviting and aspirational, where customers can truly connect with the Camani brand. We’re infusing the store with a sense of comfort and luxury, a place where shoppers can escape the hustle and bustle of the mall. Our goal is to design a store that is not just a place to buy products, but a destination in itself. A space where customers can feel the Camani spirit and leave with a lasting impression.

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